Marketing Experience with:

 

Welcome

David A. Lee

DAL Social Marketing Leader Mentor Team Builder Problem Solver Strategic Planner

During my career I have served in many roles due to my ability to build teams that are capable of solving complex problems with award winning, creative, and innovative ideas.  I have been recognized as both a leader and a mentor by my supervisors and peers.


A few highlights from my experience:


  1. •Hand picked to run the US Army Marketing program with an annual budget over $450 million.

  2. •Asked by CEO of New Breed Wireless to serve as a Vice President, Digital Marketing and Social Media to help them develop the marketing strategy for their 2010 launch.

  3. •Selected as 1 of 8 officers from all four services for the Secretary of Defense Corporate Fellowship Program to identify best practices in corporations that could be used in the Department of Defense...worked at DuPont and company adopted my suggestions as did the Department of Defense.

  4. •While serving as a Battalion Commander the unit was given the mission to plan and execute the movement of over 5000 Soldiers and 1300 vehicles from Korea to Iraq...the unit was recognized by the Chief of Staff, Army as being best in that Army for deployments in 2004.

  5. •Selected to build and train a team to run a refugee camp in Guantanamo Bay...our camp became a model for others.

  6. •After having one of the most successful rotations at the National Training Center as an Operations Officer I was asked to develop a training program for other units who dramatically improved their performance from previous rotations.

  7. •Hired to improve quality in a check printing plant rated worst for quality...was rated 5 of 23 when I was promoted.


This website provides a summary of the Army Strong marketing campaign along with some of the changes that were made under my leadership throughout the last two years that contributed to the amazing results represented in this site.  The website is set up as follows (with links to my blog for more details):


                Background - A short biography and listing of specialties

                Army Strong Campaign - Summary of the campaign and Director of Marketing responsibilities

                        Challenges - The challenges to the campaign and the response

                        Digital - Summary of digital efforts (web, social media, gaming, etc)

                            Straight from Iraq - Details on one of our award winning programs

                        Broad Reach Media - Print and television

                        Public Relations - Summary of PR efforts

                        Experiential Marketing - Changes made in activation at events.

                        Awards - Marketing awards received in the last 2 years

                New Breed Wireless - Brief discussion of current work with New Breed Wireless

                DuPont - Summary of marketing work done as part of the Secretary of Defense Corporate Fellowship Program

                Blog - Ideas I have collected from others as well as my own thoughts as well as an occasional dose of humor

                Book Reviews - A brief summary and rating of books I have read filed by copyright date

               


    Thanks for stopping by!

         Dave

Consulting work with: